Grant. Grant.

Cathy Forner

Founder and Owner of C4ner Consulting

“As the Founder and Owner of C4ner Consulting, one of the first requirements for employment is to take the Dare to LeadTM program within the first 3 months of joining our company.

This course helps set a core culture for the organization by aligning intentions, words, thoughts, and behaviors’ with deeply held beliefs, fostering authenticity and trust within teams. It provides a common language to embed core values into daily operations and cultivate a culture where people feel seen, heard, and valued, enabling teams to choose what’s right over what’s easy, fast, or fun, and creating a culture of trust and authenticity.

I would recommended Alana’s course to anyone who wants to create an authentic culture in their company.”

“As the Founder and Owner of C4ner Consulting, one of the first requirements for employment is to take the Dare to Lead™program within the first 3 months of joining our company.

This course helps set a core culture for the organization by aligning intentions, words, thoughts, and behaviors with deeply held beliefs, fostering authenticity and trust within teams. It provides a common language to embed core values into daily operations and cultivate a culture where people feel seen, heard, and valued, enabling teams to choose what’s right over what’s easy, fast, or fun, and creating a culture of trust and authenticity.

I would recommended Alana’s course to anyone who wants to create an authentic culture in their company.”

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Laurie Twells

Professor & Associate Dean - Population Health & Applied Health Sciences

My Dare to Lead training with Alana Peters was truly transformative, grounding me in powerful principles such as “who you are is how you lead”, “clear is kind”, and the importance of feedback in developing mastery, that I use daily as a leader.

The combination of the course and my ongoing coaching with Alana has been invaluable in helping me navigate difficult conversations and complex situations with greater clarity and grounded confidence.
Together, the training and coaching have strengthened my leadership and positively shaped how I show up both at work and at home, significantly impacting my personal growth.

“My Dare to Lead training with Alana Peters was truly transformative, grounding me in powerful principles such as “who you are is how you lead”, “clear is kind”, and the importance of feedback in developing mastery, that I use daily as a leader.

The combination of the course and my ongoing coaching with Alana has been invaluable in helping me navigate difficult conversations and complex situations with greater clarity and grounded confidence.
Together, the training and coaching have strengthened my leadership and positively shaped how I show up both at work and at home, significantly

impacting my personal growth.”

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Grant. Grant.

Cindy Benning

GMP Operations Leadership Expert


“Alana’s coaching helped me recognize and acknowledge the person who I am deep inside. It gave me the skills and tools to think about my emotional responses and what could be driving them; to always look for alignment with my values as a clue to why I behave in certain ways. I am now able to have a perspective on my interactions with others that allows me to challenge my initial thoughts and perceptions and take a viewpoint that is more realistic and serves me better.

Alana is truly exceptional in her knowledge of daring leadership and in her skills as a coach. She is genuine, easy to trust and easy to talk to. I would recommend her to anyone looking for help in developing themselves, their self-awareness or their leadership skills.”

“Alana’s coaching helped me recognize and acknowledge the person who I am deep inside. It gave me the skills and tools to think about my emotional responses and what could be driving them; to always look for alignment with my values as a clue to why I behave in certain ways. I am now able to have a perspective on my interactions with others that allows me to challenge my initial thoughts and perceptions and take a viewpoint that is more realistic and serves me better.

Alana is truly exceptional in her knowledge of daring leadership and in her skills as a coach. She is genuine, easy to trust and easy to talk to. I would recommend her to anyone looking for help in developing themselves, their self-awareness or their leadership skills.”

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Grant. Grant.

Lisa Spicer

Principal, Red Deer Public Schools


"I have found Alana to be an incredible resource in building my leadership capacity and competency. With each coaching session. I was able to more clearly identify an area of need, develop an actionable response and develop a plan to measure the success of these actions. Alana Is a proven leader with significant successful experience with coaching diverse clients. She is flexible and responsive in every situation. Her genuine passion for coaching helps her to quickly develop relationships.”

"I have found Alana to be an incredible resource in building my leadership capacity and competency. With each coaching session. I was able to more clearly identify an area of need, develop an actionable response and develop a plan to measure the success of these actions. Alana Is a proven leader with significant successful experience with coaching diverse clients. She is flexible and responsive in every situation. Her genuine passion for coaching helps her to quickly develop relationships.”

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Grant. Grant.

Laura Giesbrecht

Senior Director of Food Services, Mustard Seed, Red Deer


"I was able to gain a greater insight into my personal strengths and was inspired to dig deep and dream big.”

"I was able to gain a greater insight into my personal strengths and was inspired to dig deep and dream big.”

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Nancy Paish

CEO Red Deer Regional Airport

“Alana recently presented her program to a networking group that I belong to, and she brought meaningful insight into empowering leadership strategies. These strategies have proven invaluable not only in my role at the Red
Deer Regional Airport but also in my personal life. Her ability to illuminate practical, compassionate leadership approaches is truly remarkable.

Alana is a tremendous asset and a strong leader. I wholeheartedly encourage other leaders, and those who are considering stepping into leadership, to connect with her. She has a gift for inspiring growth and building confidence, and I am grateful for the opportunity to learn from her.”

“Alana recently presented her program to a networking group that I belong to, and she brought meaningful insight into empowering leadership strategies. These strategies have proven invaluable not only in my role at the Red Deer Regional Airport but also in my personal life. Her ability to illuminate practical, compassionate leadership approaches is truly remarkable.

Alana is a tremendous asset and a strong leader. I wholeheartedly encourage other leaders, and those who are considering stepping into leadership, to connect with her. She has a gift for inspiring growth and building confidence, and I am grateful for the opportunity to learn from her.”

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Grant. Grant.

Erin Tibble

Co-Executive Director, Red Deer Child Care

“I didn’t know how much I needed Dare to Lead until I took the course. Thank you, Alana, for such a powerful experience. Dare to Lead was interactive, practical and thought provoking. A topic of conversation around the office after every session. Alana is engaging, professional and kind, allowing us to feel safe during discussions that could be heavy. A great experience for us!”

“I didn’t know how much I needed Dare to Lead™ until I took the course. Thank you, Alana, for such a powerful experience. Dare to Lead™ was interactive, practical and thought provoking. A topic of conversation around the office after every session. Alana is engaging, professional and kind, allowing us to feel safe during discussions that could be heavy. A great experience for us!”

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